Vilken rolig idé! Acne-butiken på norrmalmstorg byter liv med Londonbutiken Browns Focus i 10 dagar. Inte bara butiksinnehållet byts utan även utsidan på butiken byts och personalen byter liv med varandra. Kul!
22 märken kommer genom detta byte till Stockholm, till exempel: Roksanda Ilincic, Ashish, Richard Nicoll and contemporary International labels Philip Lim, Josh Goot, David Szeto, Tina Kalivas and Hanii Y varav jag känner till.... inget! ;)
Hela pressutskicket nedan.
ACNE JEANS & BROWNS FOCUS TRADE LIVES
In an unexpected move Browns Focus and Acne Jeans will, for ten days only, trade not just stores, but lives. The prestigious London boutique has moved its entire concept, sophistication and edginess included, to the heart of Stockholm, and Acne Jeans in turn has re-located their Acne Studio Norrmalmstorg in all its glory to London's West End. Not only have the shops swapped store fronts and stock, staff members from each store will essentially also swap lives throughout the duration of the event.
Twenty two progressive labels, including the hot British based talents of Roksanda Ilincic, Ashish, Richard Nicoll and contemporary International labels Philip Lim, Josh Goot, David Szeto, Tina Kalivas and Hanii Y to name a few, represent a slice of the renowned Browns Focus spirit that has been transported to cool Scandinavia. Meanwhile, in London, due to popular demand, shoppers can finally enjoy the bulk of the Acne Jeans women's wear collection, along with a limited edition range of jeans stitched with golden tread and created especially for Browns Focus.
Fearlessness, a value dear to both Acne Jeans and Browns Focus, is the guiding light here. A project born one evening over a glass of wine amongst friends, the Browns Focus/Acne Jeans Shop Swap will doubtlessly challenge our perception of what retailing means today. For ten days six young shop assistants will swap apartments, careers and friends, and two boutiques will be transported across land and sea in order to offer the most stimulating and modern experience available to today's fashion forward consumer. The period is brief, the supply is limited, but fear not ye stylish fashionistas across the globe; the can-do spirit is available on line at www.brownsfashion.com for those who simply cannot get enough of that famous London edge.
Acne Jeans/Browns Focus Shop Swap 26 October to 5 November 2006.
Browns Focus, Norrmalmstorg 2, 111 46 Stockholm, Sweden
Acne Studio, 38-39 South Molton Street, London W1K 5RN, England
Oj, vilken schysst idé! Och krånglig.
Postad av: yeh-yeh girl den 27 oktober, 2006, kl. 16:31:58