Sälj webbloggidéen i en hiss
Social Software Weblog har utlyst en tävling om "The 'Perfect' Corporate Weblogging 'Elevator Pitch'" (något som vi undrade om i december):
"It is your goal to convince this attentive business leader — who has heard about weblogs — to sponsor and resource a critical mass of weblogs in his/her organization so that their benefits can be demonstrated in a meaningful way."
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nu är vinnaren utsedd och nyckelordet är kontext.
"First, think about the value of the Wall Street Journal to business leaders. The value it provides is context — the Journal allows readers to see themselves in the context of the financial world each day, which enables more informed decision making.
With this in mind, think about your company as a microcosm of the financial world. Can your employees see themselves in the context of the whole company? Would more informed decisions be made if employees and leaders had access to internal news sources?
Weblogs serve this need. By making internal websites simple to update, weblogs allow individuals and teams to maintain online journals that chronicle projects inside the company. These professional journals make it easy to produce and access internal news, providing context to the company — context that can profoundly affect decision making. In this way, weblogs allow employees and leaders to make more informed decisions through increasing their awareness of internal news and events."
Postad av: malin | april 30, 2004 10:22 FM
Nice articles! Keep up working:)
Postad av: Oriflame, Kosmetyki, Praca, Zarabiaj, Pieniadze | juni 30, 2004 6:27 EM