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But Y?

Apropå nya och gamla media: New York Times skrev i helgen om medievanorna hos "millennials" eller ungarna i Generation Y (födda mellan 1980 och 2000) - "A Generation Serves Notice: It's a Moving Target". Exempel:

Joe Hanson, 22, of Chicago likes to watch television, but rarely on his TV. A folder on his computer lists an inventory of downloaded cable and network programming - the kind of thing that makes traditional media executives shudder.

Karell Roxas, 24, a senior editor at Gurl.com, begins each day in her Williamsburg, Brooklyn, apartment with a diet of Gmail, Hotmail, work e-mail, NYTimes.com ("I haven't picked up a print newspaper in forever," she says) and blogs, in that order. She says it is a necessary regimen for maintaining a functional dialogue both at work and in her circle of friends.

Wen-Wen Lam, 23, a marketing representative at LinkedIn.com, a professional networking site, said a colleague was bewildered by her decision not to take her laptop home one evening. "He said, 'But how are you going to talk to people?' " Ms. Lam recalled

I övrigt rätt mycket självklarheter. En Pew-undersökning som släpptes igår (men som jag tror refereras i NYT-artikeln) har lite data om vad olika generationer amerikaner gör på nätet. Klicka på bilden nedan för större tabell, eller läs hela rapporten:

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